MKT100
Introduction to Marketing
Lamb, Charles W.,
MKTG 2.0, 2008-2009 Student Edition.
©2009 Thomson South-Western, Mason, Ohio 45040. ISBN10:
0-324-65980-6 ISBN13: 9780324659801.
Winter 2009 (200903)
for classes starting January 2009
MKT101
Principles of Management
Certo, Samuel C., Modern management / Samuel C. Certo, S. Trevis Certo. – 11th ed. ©2009 Pearson Prentice Hall Publishing, Upper Saddle River, New Jersey 07458. ISBN: 0136010164, ISBN-13: 9780136010166
Estimated availability:
October 31, 2008.
MKT103
Business Law
Ashcroft, John
D.,
Law for Business / Ashcroft & Ashcroft. – 16th ed.
Business Law Digital Video Library Online
Access, 1st Edition West Legal Studies ISBN-10: 0-324-22328-5 ISBN-13:
978-0-324-22328-6. Online Purchase Only available at:
http://digitalvideolibrary.westbuslaw.com/
MKT104
Principles of Economics
Robert A. Collinge, Economics by design: survey and issues / Ronald M. Myers. – 3rd ed. Copyright ©2004 Pearson Prentice Hall Publishing, Upper Saddle River, New Jersey 07458. ISBN-10: 0-13-140058-4, ISBN-13: 9780131400580.
MKT106
Fundamentals of Selling 10th ed.
(Fall 2007)
Manning, Gerald L., Selling Today: creating customer value / Gerald L. Manning, Barry L. Reece. – 10th ed. ©2007 Pearson Prentice Hall Publishing, Upper Saddle River, New Jersey 07458. ISBN-10: 0-13-186683-4, ISBN-13: 9780132221771.
MKT108
Advertising
O'Guinn, Thomas C.,
Advertising & Integrated Brand Promotion / Thomas C. O'Guinn,
Chris T. Allen, Richard J. Semenik.
– 4th
ed. Thomson
MKT109
Visual Merchandising
Diamond, Jay, Contemporary Visual Merchandising & Environmental Design / Jay Diamond, Ellen Diamond. – 4th ed. Copyright ©2007 Pearson Prentice Hall Publishing, Upper Saddle River, New Jersey 07458. ISBN-10: 0-13-173003-7, ISBN-13: 9780131730038.
MKT110
Entrepreneurship
Zimmerer, Thomas., Essentials of entrepreneurship and small business management / Thomas W. Zimmerer, Norman M. Scarborough, Doug Wilson. – 5th ed. p. cm. Copyright ©2008 Pearson Prentice Hall Publishing, Upper Saddle River, New Jersey 07458. ISBN-10: 0-13-229438-9, ISBN-13: 9780132294386.
MKT122
Merchandising Management & E-Marketing Principles
Clodfelter, Richard, Retail Buying: From Basics to Fashion / Richard Clodfelter. – 2nd ed. Fairchild Publications Inc. ©2003. ISBN: 1-56367-223-5.
Clodfelter, Richard, Making Buying Decisions: Using the Computer as a Tool / Richard Clodfelter. – 2nd ed. Fairchild Publications Inc. ©2003. ISBN: 1-56367-223-5.
MKT123
Small Business Management
Longenecker, Justin Gooderl, Launching and
Growing Entrepreneurial Ventures /
Justin G. Longenecker, Carlos W. Moore, J.
William Petty, Leslie E. Palich. – 14th ed.
Copyright ©2008 Thomson
Do not get the International Version
This book does not have the cases covered in this course. International version copies are identified
at the top of the book cover.
TBA
MKT125
Retail Operations Management
TBA
MKT170
Sports Entertainment Marketing
TBA
MKT228
Advanced Marketing
TBA
MKT232
Advanced Selling
Course Materials Web Page
MKT130
Marketing Administration OBI 1
Course Materials Web Page
MKT131
Marketing Administration OBI 2
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