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![]() MKT101 Principles of Management Certo, Samuel C., Modern management / Samuel C. Certo, S. Trevis Certo. – 11th ed. ©2009 Pearson Prentice Hall Publishing, Upper Saddle River, New Jersey 07458. ISBN: 0136010164, ISBN-13: 9780136010166 |
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![]() MKT103 Business Law
Ashcroft, John D., Business Law Digital Video
Library Online Access, 1st Edition West Legal Studies ISBN-10:
0-324-22328-5 ISBN-13: 978-0-324-22328-6. Online Purchase Only available
at: |
![]() MKT104 Principles of Economics
Collinge, Robert A., |
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![]() MKT106 Fundamentals of Selling 11th ed. Manning, Gerald L., Selling Today: creating customer value / Gerald L. Manning, Barry L. Reece, Michael Ahearne. – 11th ed. ©2010 Pearson Prentice Hall Publishing, Upper Saddle River, New Jersey 07458. ISBN: 978-0-13-207995-2. |
O'Guinn, Thomas C., |
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![]() MKT109 Visual Merchandising
Diamond, Jay, |
![]() MKT110 Entrepreneurship
Scarborough, Norman M., |
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![]() MKT122 Merchandising Management & E-Marketing Principles Clodfelter, Richard, Retail Buying: From Basics to Fashion / Richard Clodfelter. – 3rd ed. Fairchild Publications Inc. ©2009. ISBN13: 9781563677038. Clodfelter, Richard, Making Buying Decisions: Using the Computer as a Tool / Richard Clodfelter. –3rd ed. Fairchild Publications Inc. ©2009. ISBN: 9781563676994. |
MKT123 Small Business Management
Longenecker, Justin Gooderl, Do not get the International Version |
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![]() TBA MKT125 Retail Operations Management
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![]() TBA MKT170 Sports Entertainment Marketing
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This is business simulator game from Innovative Learning Solutions, Inc. of Knoxville, TN. Licenses should be purchased online from the link below. One license is needed per student. The course syllabus contains the Game ID that students will need to complete their purchase. Click on the Ordering button on the website. No other materials are needed for this course. ISBN10:0-9743087-7-3 ISBN13: 978-0-9743087-7-7.
More information can be found at |
![]() TBA MKT232 Advanced Selling
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![]() MSD100 Supervisory Management Certo, Samuel C., Modern management / Samuel C. Certo, S. Trevis Certo. – 11th ed. ©2009 Pearson Prentice Hall Publishing, Upper Saddle River, New Jersey 07458. ISBN: 0136010164, ISBN-13: 9780136010166 |
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*Shopping Bots automatically compare the prices of various retail bookstores. Be sure to read buyer comments or blogs before purchasing from an unknown source.
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Send email to
bill.sewell@westgatech.edu
with questions or comments about this web page.
Copyright ©2009 Bill Sewell Jr. All
rights reserved.
Last modified:
07/27/10