Marketing Textbook Information

MKT100
Introduction to Marketing

Lamb, Charles W.,
MKTG 4 2010 – 2011 / Charles W. Lamb, Joseph F. Hair, Jr., Carl McDaniel. – 4^th ed. p. cm. Cengage South-Western ©2011.
ISBN-10: 0538468246, ISBN-13: 9780538468244.

MKT103
Business Law

Ashcroft, John D.,
Law for Business / Ashcroft & Ashcroft. – 17th ed. Copyright ©2011 by Cengage South-Western Publishing, Mason, OH. ISBN: 0324786530, ISBN13: 9780324786538.

Business Law Digital Video Library Online Access, 1st Edition West Legal Studies ISBN-10: 0-324-22328-5 ISBN-13: 978-0-324-22328-6. Online Purchase Only available at:
http://digitalvideolibrary.westbuslaw.com/

MKT104
Principles of Economics

Collinge, Robert A.,
Economics by design: survey and issues / Robert A. Collinge, Ronald M. Myers. – 3rd ed. Copyright ©2004 Pearson Prentice Hall Publishing, Upper Saddle River, New Jersey 07458. ISBN-10: 0-13-140058-4, ISBN-13: 9780131400580.

MKT108
Advertising

O'Guinn, Thomas C.,
Promo / Thomas C. O'Guinn, Chris T. Allen, Richard J. Semenik. – 1st ed. ©2010 Cengage South-Western, Mason, Ohio 45040. ISBN10: 0538473274 ISBN13: 9780538473279.

MKT109
Visual Merchandising

Diamond, Jay,
Contemporary Visual Merchandising & Environmental Design / Jay Diamond, Ellen Diamond. – 4th ed. Copyright ©2007 Pearson Prentice Hall Publishing, Upper Saddle River, New Jersey 07458. ISBN-10: 0-13-173003-7, ISBN-13: 9780131730038.

MKT110
Entrepreneurship

Scarborough, Norman M.,
Essentials of entrepreneurship and small business management / Norman M. Scarborough, Doug Wilson. – 6th ed. p. cm. Copyright ©2008 Pearson Prentice Hall Publishing, Upper Saddle River, New Jersey 07458. ISBN-10: 0-13-610959-4, ISBN-13: 978-0-13-610959-4.

MKT122
Merchandising Management & E-Marketing Principles

Clodfelter, Richard, Retail Buying: From Basics to Fashion / Richard Clodfelter. – 3^rd ed. Fairchild Publications Inc. ©2009. ISBN13: 9781563677038.

Clodfelter, Richard, Making Buying Decisions: Using the Computer as a Tool / Richard Clodfelter. –3^rd ed. Fairchild Publications Inc. ©2009. ISBN: 9781563676994.

Longenecker, Justin Gooderl,
Launching and Growing Entrepreneurial Ventures / Justin G. Longenecker, Carlos W. Moore, J. William Petty, Leslie E. Palich. – 15th ed. Copyright ©2010 Thomson South-Western, Mason, Ohio 45040. ISBN: 0324827830  ISBN13: 9780324827835.

Do not get the International Version
This book does not have the cases covered in this course. International version copies are identified at the top of the book cover.

MKT228
Advanced Marketing

This is business simulator game from Innovative Learning Solutions, Inc. of Knoxville, TN. Licenses should be purchased online from the link below. One license is needed per student. The course syllabus contains the Game ID that students will need to complete their purchase. Click on the Ordering button on the website. No other materials are needed for this course. ISBN10:0-9743087-7-3 ISBN13: 978-0-9743087-7-7.

More information can be found at
www.marketplace-simulation.com.

Course Materials Web Page
MKT130
Marketing Administration OBI 1

Course Materials Web Page
MKT131
Marketing Administration OBI 2

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